Top tips to basic design for business

Here we have some basic design fundamentals, whether you’re a new business in Huddersfield and undertaking all design tasks yourself, or you’ve established yourself and have a team working on your design, it’s always a good idea to know what works best for your communications.

Design is Communication

Design should make your message easier to read and understand. People rarely feel excited to start reading endless pieces of text, design allows us to break the text down into visually appealing blocks and focus the eye.

Good Design is Subjective

Each designer has their own style and there isn’t a universal truth when it comes to what is good or bad. There are however some basic fundamentals.

Typography

Text is everything, if you want to communicate a message then the flow of the text is essential. Make your text stand out where it needs to! Make your headers at least twice the size of any body text. Colour Select your colours and stick with them; even if you get bored! Brand consistency is a must!

Spacing

Give everything room to breathe, make sure there is always space from any edge around your images and content unless they are background images or add to your visual style, e.g. chopped text. This will focus the viewers’ eyes and make the task of reading much easier. 

Consistency

Consistency doesn’t just relate to colours used, it also applies to your fonts, text sizes, layout styles and wording. If you have a relaxed tone, keep it that way throughout everything.

Drive Action

Remember, design isn’t art, it’s communication. Whenever you talk with your audience, drive them to action. Every piece of text should be aimed towards showing your viewer how you can help them and showing them how to get in touch. As web designers in Huddersfield we always gear our messages towards helping users find these solutions but the end of each post should point to a form of contact.

If you nail these simple points then your future design work will have all the right elements to make it a success. Don’t overthink it, get your message out there. If you need any assistance why not leave a comment or get in touch with us.

Posted in

Breaking Free Design

Breaking Free Design are a graphic design, logo design and website development agency operating in Huddersfield. If you need help with your business goals then talk to us today.

Leave a Comment