Branding Yorkshire: Building businesses
Would you buy from your brand? If we can't understand your value in just a few seconds your brand needs work.
Your brand is any and every interaction a person can have with your business; so take a second to imagine you're looking for the service you offer. You've trawled the internet, taken on board recommendations and you're ready to make a decision. If you'd prefer to go to your competitor based on gut feeling alone, then you need to invest some energy into your branding. Much more than just your logo design, a brand is every customer-facing interaction. Talk to us today to start the journey.
1. Be great
The most basic element of starting out is to offer a genuinely great service or product. Be better at what you do than your competition.
2. Be real
in 2022 its more important than ever to be authentic in everything you do. Don't be afraid to show the world who you are and what you believe in.
3. Stand out
There are more people than ever doing the same thing you do, if you want to gain the upper hand you need to stick out from the amateurs.
The first stage in branding your business is to fully explore your business objectives. We need to absorb everything we can about your goals, who your customers are, who you want them to be, why they should care and what really separates you from the masses of other businesses out there.
You are the expert in your business field, we value your input and knowledge in establishing the direction of the brand vision, this stage really helps us all to make sure we're on the same page from the get go.
Once we've got to grips with the essence of your business, it's time to start fleshing out all of our ideas. We do more behind the scenes work to create a set of brand styles to share with you.
These explorations show how your brand would live in the real world, not just showing a logo on its own; but giving your brand a fully formed identity, that will allow you to experience the possibilities of your future touch points.
Once you're happy with the direction we've taken, we will issue you everything you need to get started, including your brand guidelines, and your logo in a variety of formats and file types, so no matter who you choose to work with (it's your business after all and no one likes to feel hostage) you'll be able to keep everything consistent, beautiful and on message.
You're happiness makes us happy.
Did you know?
"A trademark color can improve your brands recognition by 80%"
We don't just offer visuals, we are able to take what we learn about your business and come up with the perfect business name to truly communicate your ideals and personality.
You need a logo that people can recognise just as easily as they recognise your face. We come up with perfectly simple identity marks to allow your customers to recognise you at a glance.
Every brand needs beautiful print to back them up, from stationary to flyers, brochures, banners and clothing (plus so much more) we bring your brand to life with the perfect print.
If you aren't online, your customers will have to work extra hard to find you, make it easy for them with an amazing website that gives them the experience they need to buy from you.
Your brand is more than a logo
Your brand identity is all of the visual elements of your brand, this includes your colours, fonts, logo design, icons, patterns and more that helps create an overall perception of your company in the minds of your customers. We work with clients from different businesses to create the right visual identity.
Your brand identity makes you stand out
A clearly defined brand identity is essential when creating marketing campaigns and developing business relationships. Without a well defined brand identity your campaigns are open to being misaligned and visually unrepresentative of your company.
We work with companies to help them:
- Stand out from their competitors
- Become consistent and influential in their messages
- Build reputation
If you need branding tools to help your business stand out, we're ready to help you today, all it takes is a quick message.
Increase your brand value
If you want us to get started on your branding project then get in touch with us today, everything starts with a conversation.