Design tips to stop your audience from being exhausted

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“Don’t exhaust your audience.” As humans our brains have evolved into massive energy-guzzling computers, they use up a vast number of calories just by thinking. Meaning every time we look around us, taking information in from the environment, we deplete our available resources. The more we have to think the more exhausted we will quickly…

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Why you need to have a great brand identity

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If you approach a web designer, you will likely be told you need better design work to grow your business, if you go to a copywriter they will likely diagnose more content or better writing, the same goes for any myriad of professional services you can think of for your business. Everyone wants to sell…

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