Do you need a beautiful new logo design in Huddersfield?
Your logo design is often the most memorable part of your company. When customers think about you, your brand, your services and products; they picture your logo design. We work with businesses of all sizes in Huddersfield and across the UK to create beautiful and recognisable logos to make sure your customers remember you instead of your competition. If you need the perfect logo design in Huddersfield for your business, fill in our simple form to get started.
Why a logo matters
Graphic design is often seen as a luxury for many businesses in Huddersfield, however truly great businesses know the value of well-designed marketing collateral in the eyes of their customers; from your free downloadable self-help guides to printed brochures and business signage. Graphic design makes a huge difference in how professionally your business will be perceived. The same goes for your logo design, as this will often be the face of your marketing material. Customers remember this in conjunction with your overall branding. So you have to ask yourself, “does my logo make an impact?”
What makes a great logo?
When we start the logo design process in Huddersfield we keep 4 main principles in mind to make sure of your success, these are:
A logo is meant to define, not describe. The most successful logos on the planet do not have many elements to them, they can be reduced to just a few centimetres without losing any visual appeal. We keep your logo design simple and use your marketing campaigns and collateral to show off how great you are. Make your logo the face, not the explanation.
It’s important that your logo doesn't need to be changed every few years to follow the latest trend, we do this by using classic graphic design principles that stand the test of time and don't fall into time-specific fads. If you’re in business for the long haul you don’t want to lose recognition with a new logo redesigned every few years.
Your logo design needs to be used across various mediums and at different sizes. We work to create logos in Huddersfield that work as small as an Instagram profile photo as well as on a 20ft banner. When you hire a logo designer you need to make sure that they give you options that can work across all of the spaces you will need.
A logo design doesn't necessarily have to convey the industry you work in. However, it has to be appropriate. If your business is a law firm, a marker pen style logo probably isn’t appropriate. We create logo designs in Huddersfield that perfectly fit your industry. If your current logo design isn't giving your potential customers the right impression, or you need a logo for a new startup, get in touch with us to start the process.
Is a logo alone enough?
In our experience, a logo alone isn’t all that useful to you. An inexperienced logo designer in Huddersfield may suggest hiring them simply to design a logo, however this isn’t maximising the abilities of your business identity. If you have an overall brand in place currently and just require a logo refresh then a logo redesign may be all you need. If you're looking to stand out from your competition and create an impact on your customers, an overall brand that ties your voice and visual style together with your printed material, social media channels and your website design is what you need. A brand identity is the better option. If you aren’t sure about your options or the costs involved in a brand identity compared to a logo, then start a conversation with us today.
Our experience with logo design
Breaking Free Design has created logos for businesses of all sizes in Huddersfield and across the UK. Our experience as logo designers isn’t limited to any one field or sector, we can work with clients from across a range of backgrounds to bring your logo to life and represent your business in its best light. We work in partnership with you to understand what makes your business great to be able to show this off to your customers. We help our customers understand what makes them different to create a strong brand identity and logo design that isn’t fixed to current trends but established marketing practices. By starting your logo design journey with Breaking Free Design you will move your business into a spotlight that will help separate you from other businesses in your area.
Our logo design process
It's important to understand the process involved when choosing a logo or brand identity designer. Below we've outlined our 6 main stages from start to finish when working with our clients. We will always aim to make each stage as easy as possible regardless of your experience in working with a designer or agency.
When designing your logo it’s important to explore your business aims and objectives before moving onto the visual style. We meet with you to learn everything we can about your business goals, your current customer base and your ideal future clients. We also aim to learn why your business is special and what separates you from the variety of competitors both locally and globally. As the expert in your sector, we will use your knowledge to help direct the vision of the logo and your brand identity. We use this stage to make sure we’re all on the same page to make your logo design a success.
Once we’ve created a full brief, we research your market, your competitors and your customer profiles to create a solid foundation for your logo design and brand identity. With access to SEO tools such as SEMrush, we are also able to identify key opportunities for your future growth and identify areas that your competitors are missing out on. The business of design now expands much further than a simple artistic logo. When researching your competitors and customers, we will take into account your personal preferences but we will aim to get the best for your customers to make sure of success.
Once we have gathered all of our research we begin putting together a visual mood board. Here we create a stylescape or styletile that creates a unique visual representation of your brand and your customers. Tying fonts, colours and image styles together to create a brand identity for your logo to become the face of. This will help to orient you to your new business style. As we mentioned we find a brand style that encompasses your fonts, colours, voice and creates distinction to be more powerful than just a logo alone.
Now it comes time for the main visual aspect of your overall brand, the logo! We create a final logo design that suits your overall brand, created to flow harmoniously with your business and reflect your customers’ expectations. Some logos are more suited to a wordmark while others are better created as an icon, we will come up with the best solution for you.
Once we have signed off your stylescape and logo we finalise your brand assets. This may come in the form of specific icons, illustrations, photography or patterns that suit your business brand. These aspects will be discussed during our briefing stage and taken into consideration ahead of time, but we will take all feedback gained throughout the process to refine these aspects. If photography is taken on, a brand shoot will be arranged.
Once we hand over all aspects of your new brand identity and logos, we will also give you a style guide that will show how to use your new brand assets in a variety of ways, I.e. within small spaces or awkward positions and against various backgrounds. This guide is extremely helpful when using your logo with any outside organisations or for team members within your business. As an example, if you are to get clothing made then this guide acts as a reference for the printing company to make sure they use the best logo and the right colours. Without this many businesses can quickly ruin their beautifully crafted logo.
I’ve no hesitation to recommend Kyle at Breaking Free Design, Kyle has helped me immensely to come up with some awesome ideas and to be fair I hadn’t a clue where to start. I found B3D competitive, professional and attentive to my needs. Kyle also finalised my branding and again provide great results and I am extremely happy.
From our initial meeting Kyle understand our specific needs in relation to our industry and created a range of brand designs for us to choose from within just a few days. In fact each were equally as great as each other that it was difficult to choose which we should use. Once we had made our decision Kyle got to work straight away in designing the framework of our website which incorporated the branding colours, images, logos and fonts that we had chosen.
Frequently asked questions
In case we haven't covered all of your questions on this page, here are some common questions we get asked. As always if you have any questions for us, please don't hesitate to start a conversation with the form at the bottom of this page or by heading to our contact page.
Like most things in life, the cost is dependent on the overall number of factors that need to be considered. E.g. the number of logo variations, the logo style, the number of additional brand assets and the complexity of research can all impact the cost of your logo design. Our logo design services start from around £800 for basic logo design but a full diagnosis of your business needs is always required to come to a full cost for you. When looking at the cost of logo design for your business, it’s always important to look at the future value for your business, not just the initial cost. In the modern-day, we have even less time to spend analysing our options, oftentimes a sub-standard design can be the difference between a potential customer sticking around or leaving for a competitor. The higher the value of the service or product you offer; the more your customers will expect from you across all aspects of your business, including user experience and design.
In the global market we now live in, local is still a great option. If we can easily meet to discuss your business it always helps build an extra level of rapport. However, with the rise of technology, we are now able to communicate across time and distance barriers much more easily. Thanks to the internet we can work with you as easily as if we are both in Huddersfield or if you are across the country or even the world. Working closely with The Publishing Hub we work with their clients in the USA as easily as working with a local neighbour. Whether you’re based in Newcastle, Huddersfield, Essex or New York, we can come up with the perfect logo design for your business.
Many logo designers will supply you with one version of your logo possibly in a light and dark mode. Meaning you can use a different version against light backgrounds compared to darker ones. However, a key component of successful logo designs is the ability to reduce and expand what is shown depending on the space available. Companies such as Disney have their standard logo for large spaces with a reduced version for small spaces and then an icon version for very small spaces. You must be able to remove details without losing recognition of your overall logo and business. As such we supply you with full and reduced versions of your logo as well as logos set in different orientations such as horizontally spaced, left aligned and vertically taller. This means no matter the situation you will have the best version for the job. All logos supplied will be your logo, just optimised for different spaces. You may find that 90% of the time one logo is used, but you never want to be left with an out of place logo.
While designing for clients with an established logo already in place, we have seen some have a myriad of file types and resolutions, but we have also seen some supplied with only a small JPEG. We supply our clients with pixel-based options such as JPEG or PNG but also vector-based options such as PDF and EPS. This will allow you to use your logo online and give you the best options for print. Once you have received your files you are free to use them as you see fit and with whoever you want to use for each job. Many designers feel afraid to let their clients have access to their logo in all of these ways so the original designer still has to use them for future work. We prefer our clients to come back because they want to.
We always take a 50% deposit for all logo designs with 50% payable before releasing your final files to you. This way both yourselves and Breaking Free Design have security throughout the process.
Every project is different, some logos may take 1 week to arrive at the perfect solution where others may take longer. As a creative endeavour time is less important than the outcome. However, if time is important we can discuss a final deadline to make sure that you receive your work before you need it.
Complete brand creation and website development for a new business with big aspirations in Wakefield.