126 Financial UK logo

Web design for a financial adviser in Wakefield

126 Financial UK came to us to develop a new brand and website design for their financial advice business, they were setting up from scratch but had many years of experience behind them. 126 Financial had an idea for their name, based on their address but they wanted their business to specifically appeal to a younger, affluent audience who were based in Wakefield. Their design had to be striking both online and in printed signage against their building. After feedback, we were able to come up with the below brand and logo stylescape which explored a brand style for them including colours, fonts and brand assets such as illustration and tone of voice. The client was very happy with this direction which ultimately informed their logo, brand style and web design.

Brand exploration for 126 Financial UK
Logo designs for 126 Financial UK

The logo

Once we had the overall brand style for 126financial.uk it was time to create a logo that fits. We knew that 1 to 6 was going to be a big feature of all material and tied everything together under one brand, so we decided to use the simple hexagon shape as the main logo feature. Instead of trying to overcomplicate the new brand, this simple design allows the company name to stand out while being reinforced in general marketing material. Because it is so simple it can be used with ease whether the logo is required on a building sign, social media page, website or more.

Brand new web design

As a new company 126financial.uk were in need of a website that would be ready to go as soon as they were finished setting up their brand and policies. By working with a Huddersfield web designer they were able to work quickly and also had access to us in person for much-needed meetings.

During the user experience stage, we mapped out which pages would be essential to a potential client, what would be required from each page, how the pages would all interact with each other and finally what CTA's (call to action) would be required on each page, whether this is to fill in a form or be urged to contact the team for more information on a service.

Pulling it all together

Just like any well deployed brand, every aspect must work in harmony and compliment the rest of the business. As such here are some further examples of how this brand came to look in further marketing material such as adverts, business cards and corporate material.

Image of branded material for 126 Financial UK
Image of website for 126 Financial UK
Image of advert for 126 Financial UK
Image of business cards for 126 Financial UK
Image of mobile view website for 126 Financial UK
Image of advert for 126 Financial UK

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