The client

A Van About Town came to us early in their development and set up by owner Lee Seymour, based in Leeds. He approached us to help create branding that could be utilised consistently across all platforms created, resources were limited in the beginning so the key assets were looked at and discussed which needed to be created for his marketing efforts first. After delving into the project we discovered that he needed an easily recognisable logo design and colour scheme to stand out from the local competition, which could also be recognised on trips further afield. Items that were deemed essential to starting out were: