The project
Wedding Fayres Yorkshire are a top contender in the wedding fayre industry within the UK, however they saw a gap in the business networking and trade show arena. Taking all of their experience and lessons from their current venture they wanted a brand that set them apart, to be focused on Yorkshire, but to be able to embody much more than that, while also looking and feeling modern. One of the ideas that came up during discussions was that most networking companies have a very dated feel to them; not appealing to new upcoming businesses who are used to beautiful sleek design as a standard for business.
Representation
Every business needs a beautiful collection of marketing material behind them, the Business Shows Yorkshire is no different. We put together a range of material to show how the brand will live in the real world. Designing cups, banners, flyers and corporate document styles as part of the process. As a new business; brand consistency is a key area to recognition and gaining trust over time, we put together a style that has the flexibility to look different depending on the material and arena but also has a set of core styles that can be adhered to. Colours, font choices and logo variations all come together to make this possible.
Common requirements
All business types require great branding, but we often think of this as just the logo. Here are some common marketing requirements we fulfil for our clients when branding their business.
Business cards
In a digital world it is still valuable from a perception point of view to have professional well designed business cards.
Signage
If you aren't seen by passers by then you're missing out on a great branding experience, catch those who like to try out new things with a great sign.
Flyers
Print is a far from dead, a beautiful to the touch flyer still has a great impact, especially when given in person.
Website
In the modern age people will search for your business as soon as they hear about you. If you don't have a presence you may lose them forever.
Be better
It's a well known fact that businesses do better when they look and sound great. If you'd like an obligation free consultation regarding your current design and marketing, we'd be happy to discuss this with you.
