Way More was a new venture from Zoe Prisellac, she wanted to setup business on her own; based on her wealth of experience in the insurance industry. The problem to solve was creating a brand that is professional whilst approachable, enabling her to show off all of her values that make her customers so happy to refer her to friends and family. Trust is an essential element.
In a busy world it's important to cut through the noise with clear concise messages. A strong focus on easy to understand tag lines was made that speak to individuals and their particular problems in life and business, not every message will hit everyone, but each message is built for a specific person with specific needs.
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