Why you need to have a great brand identity
If you approach a web designer, you will likely be told you need better design work to grow your business, if you go to a copywriter they will likely diagnose more content or better writing, the same goes for any myriad of professional services you can think of for your business. Everyone wants to sell you the service they offer.
The problem is, you can’t polish a turd!
Before approaching any designer to increase your brand appeal when marketing your goods or service, you need to make sure what you’re selling is excellent. Great branding starts with truth, it’s all about showing off in the simplest way possible, the truth within a business. For instance showing off your unique culture, amazing customer service or ease of use for your clients. You can have the most amazing logo design in the world, the best looking adverts, but if you fail when push comes to shove then the business will never be as successful as it could be.
On the other hand, there are a massive range of businesses who are great at what they do but aren’t great at selling themselves. If you fall into this category then it’s time to up your marketing game, because someone else out there is taking your potential business with less to offer.
If you’re worried about the cost of a designer then remember there is nothing wrong with reaching out for a general quote and a discussion, you don’t know what you don’t know. As long as you value the time of whoever is talking to you then you won’t have any problems. We are happy to discuss marketing opportunities with anyone who asks, we generally operate on the idea that reciprocity is valuable. Be helpful as your number one priority in business, then try to be known.