4 things to think about for your first website

Your first business website is a big deal and there are many options open to you. With the rise of free website creating tools you are able to bypass a designer and set everything up yourself, from the domain and hosting to the content creation and image sourcing, it’s all at your fingertips. This has also given rise to a vast number of web designers and developers who have started up from a hobby, some are amazing, some are very poor. As this kind of service is unregulated it is important that you make the right choice for yourself as early as possible. Here we have outlined some of the initial key aspects to look at when creating your first website.

  1. Users
    Define your users early on, who will be using your services and what do they need, then gear all of your pages and information blocks to satisfy those needs. When someone comes to your website they should know instantly how to navigate to the area they need most, or better yet be guided to the area you know will be most valuable to them. Create a flow diagram to show how your pages interact with each other. E.g. “the header of the homepage has a call to action (CTA) and then 3 buttons that direct the user to a service best suited for them.“

  2. Content is king
    In terms of search engine ranking, as well as keeping a potential client reading your website information; content rules the day. This isn’t to say you need lots of fluff and bluster to pad out a website, creating unreadable or useless content will hurt your ranking, but many people create a website without actually taking the time to create engaging material, which in turn gives search engines little to match you with their users, it also gives readers little reason to stay on your website. You will need a minimum of 300 words per web page, which can often be found in the form of a blog, however it is best to aim for up to 1000 words per page, with content broken up into easy to read sections with headings and images that relate to each. Remember to make each page unique, Google will rank you down for duplicated content whether its across your own site or copied from others. https://moz.com/learn/seo/duplicate-content
    Hiring a content writer can be one of the most valuable things you can do with your website, especially when they understand how to target keywords with a proper SEO strategy.

  3. Design matters
    Design can often feel like a luxury, it doesn’t always give obvious benefits straight away but good design is good business. If you think about your everyday shopping habits you have limited reasons to make your decision without prior knowledge, one factor is price; if the item or service is cheaper by a big enough margin we can forgive poor design, the cost wasn’t very high but the potential reward was great (finding a bargain). However if the cost is high then other factors start to make a greater impact from the overall design, from placement of the right message for the right person, to overall trust. If your design is poor then your trust ranking drops, this is a primary reason that big companies invest millions in design, it isn’t because they love art, its because it creates positive return on investment when done well. You can pick a template and do it yourself or use a designer, but make sure you pick the best design option for your business, e.g. a food company with a website design that looks more aimed at technology can instantly put people off. This also applies to your photography and image choices generally. If you fill your website with stock photos that don’t relate to you and your business, you will hurt your overall brand, hire a photographer for the best results.

  4. Domain
    Own your own domain, if you set everything up yourself you will already own the domain already (if you paid for it), however many times a designer will pay for your website and use their own details, this then gives them ownership of the domain in the future, meaning you can end up at the ransom of a designer for what is your property. A quick fix is to set up your own hosting and domain name, then give a designer access to an ftp account to add your web pages. 

There are countless many more aspects to think about when creating your first business website. However, we like to keep things simple and to the point, if you have any questions feel free to leave a comment or contact us to discuss your individual problem.

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Breaking Free Design

Breaking Free Design are a graphic design, logo design and website development agency operating in Huddersfield. If you need help with your business goals then talk to us today.

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